Paid social media management involves the day-to-day operations of a business’s social media accounts. The role often overlaps with content marketing, but social media management is typically more focused on reaching the right audience and measuring the impact of campaigns and strategies.

When you’re ready to build a social media team, the first step is creating a strategy that aligns with business goals. Then you can identify the roles that need to be filled and find the best candidates. It’s important to define systems and processes for managing approvals, reporting, and analytics so that everyone is on the same page.

Efficient Management: Strategies for Paid Social Media Management

One of the most powerful things about paid social media is the targeting it offers. You can get incredibly granular to reach a tailored audience who wants exactly what you’re selling, or go broad for more general brand awareness. Either way, you’re collecting valuable data that can be used to refine your buyer persona and drive further growth.

It’s also a great opportunity to try different ad elements and strategies, such as using video or carousel ads. You can then see which ones perform better and adjust your ad content accordingly. You can also use this information to inform other parts of your marketing, such as your website or email newsletters. For example, you may notice that your audience is responding well to images of serene outdoor yoga sessions, so you can make sure your content is incorporating these themes going forward.