With over 2+ billion users, YouTube is a colossal platform for musicians to showcase their creative talent. But getting noticed in this vast sea of content requires savvy promotional tactics. Here are some simple tips to help you promote your music videos on YouTube effectively.
How do I make my YouTube video more appealing?
1. Choose a catchy title and description.
The title and description of a video are the first thing that potential viewers will see. Make sure they are both informative and attention-grabbing to grab your audience’s interest. Promote Your Music Video on YouTube Effectively to include your main keywords in both. But beware of using too many keywords, which will look spammy and could negatively impact your search ranking. Generic keywords like “love song” or “heartbreak song” are overused and highly competitive, so avoid using them.
2. Keep your subscribers happy.
Keeping your fans engaged on your channel with quality, relevant content is a surefire way to increase your view count. Live performances, behind-the-scenes footage and lyric videos all work well. Including links to your website, social media and gig tickets in the video descriptions can also boost views.
3. Create a call-to-action.
Adding a ‘subscribe’ or ‘buy’ button to your videos can give viewers a clear signal that they can take the next step. This may be subscribing to your channel, buying your music or attending a concert. Be sure to have these buttons visible at the end of your videos for maximum effect.