Email spam is one of the biggest problems in modern communications. Those pesky emails use fake urgency, scare tactics, and deceitful claims to get you to click on harmful links. This type of email is a huge threat to your device’s security and can contain malware that may compromise your device and personal information.

Many email protect your site from bad bots have spam filters that are turned on by default and will funnel most unwanted messages into a junk or spam folder. However, this doesn’t guarantee that no spam will ever make it through. Some of the most common reasons for spam include a lack of authentication protocols (SPF, DKIM, and DMARC), deceitful subject lines, excessive sales-oriented phrases, bad HTML coding, too many images compared to text, and inconsistencies in your sending patterns.

It is also important to unsubscribe from any mailing lists you are on. This helps reduce the number of marketers and spammers who have your email address and will help keep you out of the spam folder. You should also not reply to spam emails or give any information in response, as this will confirm your email address is active to the sender and lead to more spam.

Best Free Email Verification API: Improve Deliverability and Data Accuracy

Compliance with CAN-SPAM and other global email privacy laws can also help you avoid the spam folder. These regulations set standards and requirements for commercial email and can help weed out bad actors. Using an email verification service can help you stay compliant and identify issues like blacklists or inaccurate or old data that may be negatively impacting your deliverability.